Umberto De Marco was born in Milan in 1987. After graduating in Economics and Finance at Bocconi University in 2010, De Marco started a one year internship at Coronet China – Asian branch of the family company which has been
leader in the synthetic footwear industry for over 50 years now. With the aim of widen his knowledge of the fashion market he afterwards undertook an internship at the US Moncler marketing dept. Once back in Italy, he officially joined Coronet spa. He oversaw since the beginning the planning and making of last arrival to the Coronet Group in Vietnam and supported his father alongside the top management. In February 2015 he was appointed as president. Two years ago he embarked on a journey that would lead him to conceive and launch Yatay: a made in Italy sneaker
brand whose items are made using exclusively sustainable and renewable materials.